We believe in the Pareto Principle (The 80/20 Rule) only we believe this principle is now closer to a 90/10 Rule. This rule states that, for many events, roughly 90% of the effects come from 10% of the causes.
Every community has it's top businesses and professionals in all fields and we believe that the top 10% produce 90% of the value because of their ability to pay attention to the details that matter most to consumers. These details can be summed up in 4 simple words - honesty, reliability, quality and fairness.
Our main objective as a 'Business Referral Marketing Network' is to raise the bar with respect to having our members be in the top 10% of their industries.
We understand that referral business is the most efficient and effective business and if we spend more time and effort working on increasing this aspect of our business then we will have happier customers and clients and ultimately more productive and profitable businesses.